Social Media
No longer considered ‘just a passing fad’, social media is a fundamental shift in the way we communicate. Within the past several 
years social media has dramatically changed our daily lives; it has transformed everything, from staying in touch with friends and family, to how we share and seek out information, and how we shop and do business. Social media will only continue to evolve and those refusing to participate now, will only struggle more trying to keep up in the future.
In todays media savvy culture, having an online presence is crucial to any business. However, online presence does not mean it is sufficient enough to send out an occasional Tweet, or update your Facebook status from time to time. An online presence requires strategic planning and goal setting, ensuring that every message sent out is part of an overall strategy.
A Social Media Marketing strategy requires valuable daily contributions, and is a long term commitment. Individual Social Media components need to work together to help meet marketing goals. Even a website such as Pinterest can work harmoniously with other accounts, and it can contribute to search engine optimization.
Social Media and the Real Estate Industry
Social Media is crucial in for those within the Real Estate industry; using these online tools allows Real Estate professionals to meet various marketing goals, it allows them to:
~ establish a professional brand online
~ network with potential clients and business associates
~ position themselves as an expert in a particular area
~ promote active listings
~ drive traffic to an open house
~ offer advice and serve as an industry resource
Social Media is quickly becoming engrained in consumer shopping habits; consumers have instant access to ideas, reviews and many online resources to help them make purchase decisions. Utilizing the many available social media outlets allows a business to get onto the consumers radar. Offering valuable input without directly selling to online audiences can build trust and loyalty in consumers who otherwise would have never been exposed to your brand. Copperpond Media helps navigate the unchartered waters of the Social Media world. Having an in-depth view into the Real Estate industry, Copperpond Media can can create and manage, unique and personalized Social Media.
Those who ignore the party/conversation/network when they are content and decide to drop in when they need the network may not succeed. It’s pretty easy to spot those that are just joining the network purely to take – not to give. Therefore, be part of the party/conversation/network before you need anything from anyone.
~ Jeremiah Owyang, web-strategist.com
