More people spend time on Facebook then on Google, it therefore is vital to any business to have a Facebook presence in addition to having a traditional website.
Interacting with potential clients on Facebook gives a business brand exposure, communicate latest promotions and events, and create a base of loyal social media followers who will eventually convert into consumers.
Personal Facebook Profile
Facebook allows users to create a personal profile, they can invite ‘friends’ by finding people they know who are also using Facebook. Facebook updates appear in ‘friends’ news feeds, which gives a great way to promote business updates, increase brand awareness and take advantage of those in the sphere of influence. Facebook allows users to share photos, videos, website links and so much more; users can comment, ‘like’ and interact in various ways. Today, many consumers ask for referrals on Facebook prior to seeking out a business or service.
Facebook Business Pages
Facebook also offers users to create and manage a business page in addition to personal profiles; this Business Page can serve as a secondary website, also taking advantage of the fact that people spend so much time on social media sites. Instead of waiting for consumers to visit your website for updates, information and new promotions; a Facebook business page allows users to post the information which will then appear in fans News Feeds. When fans comment on such posts, this information then appears in friends News Feeds which in turn promotes brand awareness.
Facebook Marketing Services
Copperpond Media can help you reach your full potential on Facebook by:
~ Creating and managing personal Facebook profiles
~ Creating and managing Facebook Business Pages
~ Intergrating Facebook with the overall marketing strategy
~ Developing content and promotions that help achieve overall marketing goals
For more information on how Facebook can be utilized with your Marketing Strategy, please contact Copperpond Media at maja@copperpondmedia.com.
You can’t tiptoe into social media. You have to jump into the pool. People have a natural fear of it. But the scary part is not being there. Your customer is already there.
~ Dave Saunders, madisonmain.com
